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KLCS NewsBrief: Play It Forward Brings $5,000 Sunny Brae Elementary

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KTLA 5: Teen’s Nonprofit Donates $5,000 Worth of Play Equipment

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NBC 4: Teen Helps School in Need Get Sports Equipment

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CBS 2: Play It Forward Nonprofit Helps Schools Get Sports Equipment

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ABC 7: Cool Kids

Emily Eisner ABC News

CBS 2 / KCAL 9: Play It Forward

Emily Eisner ABC News


Play It Forward for kids, run by kids, dedicated to providing sporting equipment to underserved elementary schools.

Started in 2012 by 12-year old Emily Eisner, Play It Forward combines her passion for sports with a desire to help her community all the while encouraging her peers to be active and get involved.  The heart and dedication to the mission of Play It Forward led her to establish a 501(c)(3) in early 2013, which has allowed for the depth of the organization to grow.

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The growth and evolution of Play It Forward has excited even Emily’s original intention. In its initial incarnation, Play It Forward had two key parts. The first was a walk relay for Emily’s own school community. With a school population of Kindergarten through 12th grade, Play It Forward was able to highlight the importance of staying active for kids of all ages. The second part was a campaign to collect new and gently used sporting equipment for a local elementary school in an underserved community. To register for the walk relay, donations of new or gently used sporting equipment were required.  The choice of collecting equipment rather than a fee based registration for Play It Forward’s first event served to encourage students to be active while helping their community, which embodies many of the key values that are core to our ongoing mission.
Since it’s original inception, Play It Forward has grown and is now working hands on with school and physical education departments to ensure that every gift of equipment directly responds to a schools specific needs.  For that reason, donations and corporate sponsorships have proven to be the best way to support the organization because they allow Play It Forward the freedom to fulfill the wish lists of the schools they support.


Emily Eisner

 

President and Founder

 

Emily EisnerEmily Eisner created Play It Forward when she was 12 years old because she saw a need that was not being filled. After visiting a local elementary school in Pacoima, California, she realized that not every child has access to sports equipment during PE, recess and lunch. Nearly five years after holding her first equipment drive to collect new and gently used sports equipment for one school, Emmi now leads an organization that has raised roughly $75,000, donated sports equipment to 20 schools, and served over 12,500 children.
For Emmi, sports have always been a key component of who she is and how she identifies with the world around her. At five years old, Emmi demanded to come out of her pink tights at ballet class and to slip into a much more comfortable pair of soccer cleats. On the field, Emmi has learned the value of teamwork and also how to use her voice as a leader. The inspiration and lessons learned through her various athletic endeavors continue to provide a springboard for growth and an opportunity to see things from others’ perspectives.
Now 16, Emmi is a Junior at Sierra Canyon School in Chatsworth, California, where she serves as a leader on the varsity girls’ soccer team and also runs cross country and track. She maintains a 4.6 GPA, has been on the Head of School’s List every semester since the beginning of 7th grade and is one of six founding members of the school’s Integrity Committee. For her work with Play It Forward, Emmi was named one of 15 national recipients of the 2015 Diller Foundation Teen Award for displaying exceptional leadership in service projects, was the 2016 Prudential Spirit of Community high school award winner for the State of California, was named the 2014 Youth of the Year by The Chatsworth Community Coordinating Council and has received five gold-level Presidential service awards. In her spare time, Emmi works as a camp counselor, inspiring kids to be comfortable in their own skin and reminding them that it’s okay to sometimes be a little goofy.


 


To support the vision of a youth led organization, Play It Forward has an incredible collective of seasoned Directors and Advisors, with a variety of professional expertise, that provide an underlying level of experience and support to ensure the organization thrives.

Board Of Directors

  • Emily Eisner,
    President and Founder
  • Nancy Abram
  • Catherine Balin
  • Denise DeMann
  • Kym Eisner
  • Steve Eisner
  • Teri Levin
  • Elaine Lovit
  • Lou Lovit
  • Josh Rubenstein
  • Troy Samuels
  • Joy Shoemate
  • Robin Solomon
  • Catherine Tripodis
  • Orion Tripodis

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The Play It Forward Youth Advisory Board (ages 9-18 years of age) underscores the key value of peer-to-peer support, empowering the students to follow their passions.  The Youth Advisory Board not only helps set the organization’s short and long term goals, but they are also key implementers of programmatic marketing, promotion and fundraising efforts.

Four times a year, the group meets to strategize potential fundraisers within our various communities, creates and updates ongoing plan for social media marketing and promotion as well as thinking of new ways to self-advocate in the “adult world” for ways to expand the reach of Play it Forward.

The biggest surprise for the entire Youth Advisory Board has been the incredible satisfaction that comes from supporting other kids.  Because these underserved communities have limited to no access to physical education programs or the funds to purchase equipment, the impact on both the kids administering the program and those receiving support has been very inspiring to all involved.

By expanding the program to meet the needs of various communities, teach kids about being active, remind everyone that not all schools have the great athletic program and equipment that my school does, and give something to underserved elementary schools that they can definitely use.

To form a Youth Advisory Committee in your community fill out the Kids Helping Kids Volunteer Board.


Play It Forward is fortunate to have the following sponsors:

Chub
Taco Bell
The Charitable Foundation
Bench

Community

Kids Helping Kids

Create a satellite program in your community. We have the tools to help you create a committee of kids in your area that runs Play It Forward events and fundraisers in your neighborhood.

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In Your School

School districts, principals and parent association volunteers can contact us directly to determine if support from Play It Forward is viable in your community.

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Our Mission

 

Play It Forward is a student led organization that engages students in athletics by providing sporting equipment to underserved youth.



Play It Forward Values


  • Responsibility
  • Teamwork
  • Structure
  • Relationships
  • Success
  • Participation
  • Work ethic
  • Physical Fitness



Play It Forward needs:

Funding / Equipment

  • Corporate sponsorships
  • Community partners
  • Individual Sponsors

Youth Advisory

  • Continued growth of the Youth Advisory Board to ensure Play It Forward’s longevity and enhance its reach

Commitment / School Participation

  • Increased awareness of Play It Forward within the school districts
  • Confidence that PIF Grants are truly “no string”

 


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